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Visioncare – a website for your eyes

July 4th, 2009 | Posted in Blog, Portfolio, news, web sites | No Comments
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Visioncare - medical website design

Visioncare - medical website design

Love New Media who offer specialist medical website design services have secured a long term partnership with the Visioncare. Visioncare Medical Eye Centre is an independent group of practices (established over 20 years ago) devoted to high standards of eye care and top quality eyewear products. They have practices in Harley Street, Barnet and Wealdstone Harrow. Following a thorough understanding of the strategic objectives of the business our brief was to create an impressive web site that reflected the high standards and specialist medical eyecare services of Visioncare.

Visioncare’s standard eye examinations are available either privately or under the NHS (for those eligible) and include routine checks to promote clear vision and healthy eyes. Specialist investigations and treatments for a host of conditions ranging from dyslexia to low vision are also provided.

As independent business Visioncare have the professional freedom to offer a truly individual service and quality eye care products from each to the general public.

Visioncare Medical Eye Centre is also about value, and the blending of modern technology with traditional high standards of service. Over 90% of their spectacles are made on the premises using the latest machinery. This ensures consistent quality and rapid turnaround. Their clinics have some of the most modern instrumentation available.

Visioncare specialise in varifocals and hi index lenses and are an approved Varilux Specialist Centre as well as Nikon, Zeiss & Hoya Centres.

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GP Health Centres – naming and branding

June 13th, 2009 | Posted in Blog, news | No Comments

GP Health Centres – naming and branding
In response to a number of queries asking for advice on the branding and naming of the new GP Health Centres, a set of principles have been agreed by the NHS. The principles below have been developed in conjunction with primary care leads in policy, communications and primary care leads and Strategic Health Authorities.

Naming
Centre names should follow as closely as possible our existing naming guidance that names should be:

* clear and descriptive – not conceptual or abstract;
* written out in full – without the use of acronyms or abbreviations;
* contain a geographical reference where possible.

NHS support using the term health centre but advise against names such as, health plus, health consortium and primary care centre as these terms are not widely understood and therefore not clear and descriptive.

Anytown Health Centre would therefore be acceptable.

The centre name should not include the name of the provider, as in text it could appear as a paid for private service. This will help communicate that these are fundamentally NHS services.

For the latest information on all NHS brand guidelines please visit the NHS brand web site.

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Gym2u shapes up

March 12th, 2009 | Posted in Blog, Portfolio, logos, web sites | No Comments
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gym2u-pf-logo

“Following a series of project wins from QMS Healthcare (Quality Medical Services), Love New Media are delighted to have been selected to develop the latest initiative from the QMS team namely ‘Gym2U’.

QMS who are specialists in ‘buying and selling private medical practices’ are now looking to increase their portfolio with the exciting ‘Gym2U’ service.

The concept behind ‘Gym2U‘ leverages on the healthcare expertise of the team at QMS as it aims to become a serious player in the growing market for personal fitness and wellbeing.

‘Gym2U’ looks to buck the trend of the traditional Gym membership mind-set and offers clients the opportunity to enjoy one to one or group training in the comfort of their own homes, offices plus much more.

Their impressive network of professionally qualified trainers will provide a range of fitness programmes for all age groups of clients, who either struggle to make time to get to the gym or perhaps loose motivation.

Gym 2 u clients will benefit from qualified trainers who will not only motivate (as they turn up at your door – no excuses!) they provide fun, personal and flexible training programmes in keeping with client lifestyles.

gym2u-web-site

In addition a group of up to five people can work out together in any session! Even greater motivation!!

Tony Hill, managing director of Love New Media, says, “We love nothing better than a challenging communication brief and are delighted with the new identity we have created for the QMS team”.

The brief was to create a new identity and to increase active participation of the ‘Gym 2 U service’, through audience focused design and supporting Marketing services.

The first phase of the branding will be launched with a promotional web site this spring, and will be applied across all printed and online communications.

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