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Get ready for Optrafair 2011

January 7th, 2011 | Posted in Blog, Uncategorized | No Comments
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Optrafair 2011 - Event Production Services

The Love Events team provide event production services and are supporting Optrafair 2011. The UK’s leading showcase for all that’s new in international optics is set to return once more to Birmingham’s NEC on 9-11 April 2011.

If you need assistance with your stand design, build, or management for this event please contact the Love Events team here.

On a mission to drive the optical industry out of recession, Optrafair 2011 is sure to be a welcome sight for the sore eyes of exhibitors and visitors alike. With an abundance of new products, technology and innovations as well as an extensive programme of CET training and opportunities guaranteed to maximise practice profitability, the FMO and show partner, NEC Managed Events, are confident that 2011 will be the UK’s best optical show yet!

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11 tips on building a successful brand

April 1st, 2010 | Posted in Blog, Uncategorized | No Comments
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  • Focus on what your business achieves for its customers
    Your brand is no good to you if it isn’t delivering what customers want.
  • Take ownership of your brand
    Pay attention to customers’ needs, but you should still control what you want your brand to mean to them.
  • Be honest
    If you don’t believe in your brand, no one else will. Keep your brand simple by focusing on a small number of key brand values.
  • Be consistent
    Every aspect of your brand should make customers feel positive about your business.
  • Be thorough
    Look at all your processes and business values to make sure they help to support your brand.
  • Involve employees
    Make sure they understand your brand and believe in it. Encourage feedback.
  • Communicate your brand effectively across various media
    Make sure every advertisement, brochure and campaign helps reinforce the brand message.
  • Don’t just plaster your company logo on everything….
    Use your talent to add subtle eyecandy and personality to support the overall brand experience!
  • Embrace the power of social media
    Mashable is where it’s at!
  • Meet and exceed what your brand promises
    Failing, just once, will damage your brand.
  • Manage your brand
    Continually look for opportunities to make improvements. And don’t be afraid to make changes to reflect shifts in the way you do business or new trends in your market.
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